Unwavering Commitment: MSC Greater China Uplifts the Lives of Future Generations

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Unwavering Commitment: MSC Greater China Uplifts the Lives of Future Generations

29/05/2025

China CSR 1

As a purpose-driven company, MSC (Mediterranean Shipping Company) is guided by its overarching sustainability strategy, and is committed to supporting communities and making a positive difference to the lives of vulnerable groups. To help address social challenges, the leading container shipping company seeks to advance human rights; promote diversity, equity and inclusion; and engage with its supply chain.

In recognition of International Children's Day celebrated annually on 1st June, MSC China reaffirms its dedication to advancing children’s right and well-being. Beyond this day, the company has been actively engaging in community initiatives across the region by providing holistic care and support for the future of children.

Holistic Education for 2,800 Children in Mountainous Chongqing

For the second year in a row, MSC China has been a steadfast supporter of the Colourful Future Education Project by the Chongqing Xing'an Foundation. Dedicated to fostering the holistic development of children, this initiative enhances arts, music and physical education in rural primary schools across Chongqing, China.

Through MSC’s sustained funding, the project has positively impacted over 2,800 students aged six to twelve. By supporting teachers and enriching the curriculum, MSC China has helped students tap into their creative potential, many of whom have gone on to achieve recognition in regional painting and arts competitions.

In expressing her appreciation for MSC, Ms. He Juan, Secretary General of the Chongqing Xing’an Foundation, said, “As our children living in the mountainous regions have limited access to a well-rounded education, MSC’s unwavering support has helped them realise their potential, while also making the work of our young teachers more meaningful.”

10 Years of Impact: MSC Hong Kong Supports Education for Girls and Equality Worldwide

The year 2025 marks the 10th anniversary of the partnership between MSC Hong Kong and Plan International. In support of education for girls, gender equality, and human rights, the team has actively engaged in two of Plan International’s flagship initiatives: "Run for Girls" and "Donate a Pencil". As of 2023, these projects had benefited 22.2 million girls globally.

On behalf of Plan International, its Hong Kong CEO, Dr. Karie Siu, remarked, “Beyond our appreciation for MSC Hong Kong’s generous support over the past decade, we’re truly impressed by MSC’s corporate culture of prioritising staff engagement and volunteerism!”


MSC Taiwan Inspires Hope and Courage in Children from Underprivileged Backgrounds

In a separate initiative, MSC Taiwan brought together corporate sponsorship and employee contributions to inspire courage and hope among children from underprivileged backgrounds. The team launched a campaign to provide movie tickets for these children, featuring a film that highlights resilience and strength in the face of adversity.

Complementing their efforts to build emotional strength, MSC Taiwan also donated basketballs to support physical education in schools located in remote locations across Taiwan, contributing to the holistic development of young children.

A More Equitable World for Future Generations

“At MSC China, we firmly believe that meaningful community impact begins with empowering our employees to become agents of change. As we continue to expand, our sense of responsibility also deepens. We are committed to building a lasting legacy that aligns employee passion and our sustainability goals with the needs of the community, contributing to a more equitable world for future generations,” said David Huang, Human Resource General Manager at MSC Greater China.


MSC first started connecting China with the world in 1996 with the launch of its Silk service from China to Europe, then in 1996 when it started setting up offices locally. Today, MSC Greater China has established more than 30 offices across the region, operated by a dedicated team of over 1,400 staff employees.

Explore our initiatives in China last year and discover more about how MSC addresses social challenges worldwide here.