Love in Transit: Ensuring Your Valentine's Gifts Reach Across the World


Love in Transit: Ensuring Your Valentine's Gifts Reach Across the World


Whether you’re side by side, or miles apart, February 14th is a day dedicated to celebrating love on a global scale.

As the date draws nearer, everyone from florists to chocolatiers are dedicated to ensuring that all products are available when consumers need them. As some of the most associated gifts given on Valentine’s Day, such as chocolate and flowers often have specific shipping requirements, retailers will often choose to work directly with a shipping company experienced in Valentine’s Day commodities and the international transportation of this romantic cargo.

Sparking Romance and Connection: Valentine’s Day Shipping
In 2023 it was found that around 224 million roses are grown specifically for Valentine’s Day. This makes them one of the most popular gifts to be given on February 14th. Aside from the international shipping of flowers, other popular types of cargo commonly shipped prior to Valentine’s Day include:

Chocolate and other sweets (on average more than 36 million heart shaped boxes of chocolate are sold each year)

Greetings cards (Statistically Americans send around 145 million Valentine’s Day cards each year)

Shipping Flowers

When it comes to shipping flowers, significant care must be taken to preserve their quality and freshness and ensure that they arrive at their final destination on time. While they’re beautiful as gifts, anyone involved in their shipment knows how fragile they are as cargo.

Because they are sensitive to odour contamination, humidity, and temperature, cold-chain logistics is often the best choice for shipping flowers internationally. To achieve their desired lifespan, flowers should be transported in refrigerated vehicles from the packing facilities on the farms where they are cut. From here, your flower cargo must be refrigerated for a minimum of four hours in water before being graded, treated, and packed into reefer containers for export.

Shipping Chocolate

Chocolate can be shipped in two forms: either as the final product or as the unprocessed cocoa beans. If it is the former, it’s vital that you know the specific melting point for each of your chocolate products to ensure that the cargo remains at the correct temperature during transit. As white chocolate has a lower melting point, any products made using it will need to be kept at cooler temperatures.

Even prior to shipping, it’s important to keep certain types of chocolate cargo as cold as possible before packaging it, as this will help to ensure the retention of cold temperatures during transit. This type of passive insulation is not only cost-effective but helps to maintain the existing temperature of the shipment. Another way to maintain the temperature of your chocolate cargo is through the different packaging types available such as insulated box liners, pouches, and pallet shippers. As these are insulated packages, they can help maintain the correct temperature of your cargo.

Another element that should be considered when shipping chocolate is seasonality and location, as temperatures can range vastly depending on the time of year and shipping location. While it’s important to keep the time between packaging and shipping as short as possible, experienced shipping companies will also understand and adjust for cargo being shipped from cooler to warmer climes, or vice versa.

Shipping Cocoa Beans

If you’re planning on making your own chocolate, you may be dealing with the shipment of cocoa beans in the lead up to Valentine’s Day. Most cocoa beans are shipped as breakbulk cargo, in bags or within freight containers to maximise transportation levels. To preserve the quality of your cocoa bean cargo, it’s crucial that the beans are properly dried prior to shipping to prevent spoilage.

Efficiency in Every Embrace: Valentine’s Day Supply Chain Management

Because no one wants to be disappointed on Valentine’s Day, before February many companies will invest a significant amount of time in their overall supply chains and logistics. When shipping flowers internationally, one key factor is ensuring that all stakeholders have visibility across product supply chains. This enables growers and exporters to gauge market demand so they can capitalise on demand spikes and maximise return on investment.

Similarly, for businesses involved in the supply of Valentine’s chocolates and flowers alike, the time between shipping and delivery needs to be as short as possible to preserve freshness. For this reason, many companies choose to ship their products on Mondays, Tuesdays or Wednesdays, and avoid weekend deliveries.

Other things that need to be considered when planning your Valentine’s Day supply chain include:

  • Ensuring you’re working with a shipping company offering reliable and regular shipping schedules.
  • Tracking solutions for enhanced visibility of your cargo.
  • Good quality equipment such as reefer or food grade containers.
  • Inland and cold storage solutions.


Here at MSC, we not only offer door-to-door logistics services, but also help ensure that your supply chain is both simple and resilient. Contact us today to find out more.

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