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How Fresh Fruit Shipping Makes Delicious Deliveries Possible
20/11/2025
We all know the importance of eating a healthy, balanced, diet, and incorporating fresh fruits and vegetables plays a key part in this. Discovering and enjoying unique fruits regularly adds excitement to meals and keeps your customers coming back for the freshest cargo every time!
Shipping fruit worldwide ensures that people with limited agricultural diversity or unfavourable climates have access to vital nutrients year-round. Beyond this, fruit exports support the economies of producing countries, by creating jobs in agriculture, fruit shipping logistics, and trade.
Globally, in 2024 the fresh fruit market amounted to US $726.20bn, with an average of US$93.72 being spent per person. However, achieving this kind of global reach would be impossible without the involvement and expertise of shipping companies and the dedicated shipping solutions they provide.
Get a quote and ship with MSC today.
Fresh Produce Transportation:
The Fruit Shipping Process
Shipping and transporting fruit can be tricky. There are numerous factors that may impact the quality of your cargo, all of which must be carefully managed through cold-chain logistics to ensure maximum freshness.
Planning your Fresh Fruit Shipment
Regardless of whether you’re shipping avocados or mangos, the first stage in making sure your fruit shipment is a success is planning the logistics of the load. During the planning process, you should consider:
• Transit time
• The type of produce being shipped
• Your shipping carrier and their service level
To avoid your fruit cargo degrading before it reaches its destination, it’s important to consider the transit time needed. This allows you to plan when it is best to ship your cargo and helps inform your carrier around the type of service level you need to ensure maximum freshness.
Planning your Fresh Fruit Shipment
Regardless of whether you’re shipping avocados or mangos, the first stage in making sure your fruit shipment is a success is planning the logistics of the load. During the planning process, you should consider:
• Transit time
• The type of produce being shipped
• Your shipping carrier and their service level
To avoid your fruit cargo degrading before it reaches its destination, it’s important to consider the transit time needed. This allows you to plan when it is best to ship your cargo and helps inform your carrier around the type of service level you need to ensure maximum freshness.
Produce Quality Checks
Once your fruit shipping logistics are planned, it’s time to turn your attention to your cargo. Quality checks will make sure that you’ll only be sending goods that are able to better withstand international transportation and will delight your customers.
When inspecting your fruit cargo, you should look for:
• Any signs of damage (visual inspection) including bruising, blemishes, or signs of rot.
• Overly soft spots (firmness test) which could indicate signs of spoilage or damage.
• Discolouration (colour check) which suggests that your produce may be overripe and about to go bad.
• Any odours that imply that the fruits are beginning to spoil (smell test).
• The consistency of the size and shape of your cargo to ensure that company standards are met.
Produce Quality Checks
Once your fruit shipping logistics are planned, it’s time to turn your attention to your cargo. Quality checks will make sure that you’ll only be sending goods that are able to better withstand international transportation and will delight your customers.
When inspecting your fruit cargo, you should look for:
• Any signs of damage (visual inspection) including bruising, blemishes, or signs of rot.
• Overly soft spots (firmness test) which could indicate signs of spoilage or damage.
• Discolouration (colour check) which suggests that your produce may be overripe and about to go bad.
• Any odours that imply that the fruits are beginning to spoil (smell test).
• The consistency of the size and shape of your cargo to ensure that company standards are met.
Any damaged or spoiled items will need to be removed from your cargo before preparing the load for shipment.
Packaging
The boxing and palletizing process is a key part of a successful cold chain logistics approach. Many agricultural companies use corrugated cardboard boxes for their produce, as these are sturdy enough to protect the quality of your fruit during transit.
Considering ventilation during the packing process is equally important. Selecting boxes with holes can help make sure your cargo remains in the correct conditions throughout the shipping process. Equally, it’s important to use a pallet size that supports your cargo correctly and doesn’t allow for excess movement which could cause damage.
Fresh Fruit Shipping: Execution
Now all the preparation is complete, it’s time to ship your fruit! Working with an experienced shipping carrier, like MSC, for your fresh fruit exports helps make sure your cargo arrives in top quality.
Not only will they be able to offer temperature-controlled shipping solutions, but also additional services such as inland transportation that can help optimize your supply chain and speed up the shipping process.
Fresh Fruit Shipping: Execution
Now all the preparation is complete, it’s time to ship your fruit! Working with an experienced shipping carrier, like MSC, for your fresh fruit exports helps make sure your cargo arrives in top quality.
Not only will they be able to offer temperature-controlled shipping solutions, but also additional services such as inland transportation that can help optimize your supply chain and speed up the shipping process.
Tracking your Produce
As an importer or exporter of fresh fruit cargo, being able to track its progress is invaluable in planning your supply chain. Not only can you monitor its location, but also any changes in temperature or humidity, both of which could cause spoilage. This information can help you to prepare and adjust your supply chain in any instances where the condition of your produce may have been impacted.
Similarly, tracking your cargo means you can offer a better service for your customers and inform them about when their delivery will arrive. This level of trust encourages both new and repeat business by building strong rapport.
Tracking your Produce
As an importer or exporter of fresh fruit cargo, being able to track its progress is invaluable in planning your supply chain. Not only can you monitor its location, but also any changes in temperature or humidity, both of which could cause spoilage. This information can help you to prepare and adjust your supply chain in any instances where the condition of your produce may have been impacted.
Similarly, tracking your cargo means you can offer a better service for your customers and inform them about when their delivery will arrive. This level of trust encourages both new and repeat business by building strong rapport.
Trains, Planes, and Ocean Transportation: Fresh Fruit on the Move
Depending on the distance and their specific requirements different types of fruit will require different types of transportation.
Aside from ocean shipping, which is one of the most used types of transport for fruit exports, other options include:
Road Transportation
This is ideal for shorter distances or last-mile delivery options, where trucks are used to transport your cargo from farms, ports, or manufacturing facilities to their final or next destination.
Air Cargo Shipping
In cases where time is of the essence, air freight becomes a popular transportation choice for fruit shipments due to the speed at which cargo can travel. However, it can be more expensive than other shipping methods.
Rail Transportation
Perfect for transporting bulk shipments of fruit or vegetables, rail transportation can play a key part in your overall fresh fruit supply chain.
How Shipping Companies Make Fruit Produce Available All Year
When it comes to fruit shipping companies play a vital role in making sure that delicious produce is available year-round. Not only do they offer efficient transportation modes to move your cargo quickly, but they also offer dedicated cold chain logistics solutions that maintain precise temperatures throughout the supply chain. This helps prevent spoilage and preserves the necessary freshness for your customers.
Beyond this, many shipping companies work closely with producers operating in different climates. This allows them to help ensure a steady supply of different fruits from regions where they are harvested regularly year-round.
Ask MSC
At MSC, we are experts when it comes to fresh fruit shipping. Our range of intermodal solutions, combined with our specialized reefer technology helps ensure that your cold chain logistics remain unbroken throughout your cargo’s journey. Beyond this, our teams of experts understand the importance of speed and will work with you to make sure that all the required documentation is complete ahead of transportation. Discover more and talk to us today.
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